🎸 About Daniel Seriff

Daniel Seriff is a guitarist, educator, and creator based in Asheville, North Carolina.
Over the past two decades, he has taught more than 25,000 guitar lessons, performed thousands of gigs, and built a thriving online community of guitarists who want to play creatively and confidently across the neck.

Early Years

Born and raised in North Carolina, Daniel grew up surrounded by classic rock — especially Pink Floyd, a favorite in his household.
He began playing guitar at thirteen in 1999 and quickly developed a deep obsession with the instrument.

Though early teachers in Charlotte provided some technical information, they often left him feeling inadequate or “untalented.”
That frustration would later shape his entire teaching philosophy: no guitarist should ever feel dumb for asking questions.

Over the years, Daniel developed a firm belief that talent isn’t real — that real progress on guitar comes from curiosity, consistency, and learning the right things in the right order, not from some innate gift.
He teaches from experience, knowing that anyone willing to show up, ask questions, and stay engaged can reach a high level of musicianship.

Education & Early Career

In 2001, Daniel moved to Winston-Salem to attend the University of North Carolina School of the Arts (UNCSA), studying classical guitar from 2003–2008 with a year at UNC Greensboro for jazz studies.
While he respected the rigor of classical music, the environment was rigid and discouraging toward creativity.

His passion for improvisation pushed him outside the institution’s walls — he began gigging around town, playing 20 to 35 shows a month in restaurants and clubs with jazz trios.
Those gigs became his real education.

By graduation in 2008, Daniel was teaching full-time and playing up to 300 gigs a year across the Southeast — weddings, bars, original bands, jazz combos, festivals — anything that paid or challenged him musically.

“I learned that everyone is still learning. Having a great attitude, showing up prepared, and working hard will take you further than talent alone.”

Mentorship & Musical Growth

Daniel continued refining his craft by studying with world-class guitarists including Tom Quayle, Brian Seeger, and Barry Greene, who shaped his modern approach to harmony, groove, and creative improvisation.
He built recording studios in every home he lived in, recorded for artists across genres, and started sharing videos and performances online — years before online teaching became the norm.

New Orleans Years

In 2018, Daniel accepted a full graduate scholarship to study at the University of New Orleans, immersing himself in the birthplace of jazz and funk.

“New Orleans groove is unlike anything else — it kicked my butt in the best way.”

Within weeks, he was performing in the French Quarter and later touring with John Papa Gros, appearing at major events such as Jazz Fest and the Brooklyn Botanic Garden Festival.
His time there deepened his sense of groove, rhythm, and respect for all styles of music.

Asheville & Online Teaching

After completing his master’s degree in 2020, Daniel returned to North Carolina during the pandemic and eventually settled in Asheville, where he built a state-of-the-art teaching and recording studio beside his home.

Today, he shares his lifetime of lessons with students worldwide through his YouTube channel, Inner Circle community, and signature courses:
🎯 Creative Solo System
🎸 The Diagonal Pentatonic Method
🧠 Mastering Diagonal Arpeggios

Daniel’s teaching blends classical discipline, creative improvisation, and modern learning science.
His approach moves players beyond repetitive drills and metronome practice, using creative constraints, real backing tracks, and improvisation games to help them sound musical from day one.
Students often describe his lessons as fresh, fun, and deeply effective.

Music & Philosophy

In 2022, Daniel released his first solo record featuring Jeff Sipe, Taylor Lee, Mark Lettieri, Brad Walker, Billy Cardine, and Matt Sickels — a project reflecting his lifelong love of groove, tone, and collaboration.

Outside of music, Daniel enjoys cycling, cooking, wine, and meditation — often blending mindfulness into his own guitar practice.

“Even though it never came easy for me, guitar has always been something I could count on.
It’s an incredible language that connects people across the world.
The path is never ending, and that’s what makes it so beautiful.”

Daniel hopes every student who works with him remembers him as a kind, clear, and caring instructor who helped them find confidence, creativity, and joy in music.

🎸 Gear & Brands Daniel Is Proud to Work With

Over the years, Daniel has been fortunate to work with builders and companies whose values align with his approach to music: quality, feel, tone, and long-term reliability. These are tools he genuinely uses every day, both on stage and in the studio.

Electric Guitars
Daniel proudly plays:

• Anderson Guitarworks T Icon and Mongrel models

• Collings I-35 and I-30LC Vintage

• Novo Serus T (2017)

Acoustic Guitars

• Burchette Guitars

• Pre-War Acoustic Guitars

Amplifiers
Daniel is proud to support and regularly play through:

• Benson Amps

• Marla Amps

• Port City Amplification

• Two-Rock Amplification

Studio & Effects

• Teegarden preamps for recording and studio work

• Vemuram guitar pedals

• Nordland pedals

• Benson pedals

• OTB Custom Boost

Daniel believes great gear should inspire musicians to play more, listen deeper, and explore creatively — never get in the way of the music.